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Concept projectBranding
Thicket — Brand Identity Concept
A fictional outdoor brand — logo lock-ups, palette, type scale, and an applied mockup.
Overview
A self-initiated identity concept for a fictional outdoor/lifestyle brand called Thicket — logo variations, a forest-toned palette, a simple type scale, and an applied business-card mockup to show the system in use.
Role
Brand strategy, logo design, visual system.
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